Friday, March 18, 2011

Store Openings: Marshalls

The popular U.S chain, Marshalls, has officially landed in Canada and opened 3 of it's first 5 stores within the GTA yesterday. Framed as being comparable to Winners in terms of its similar offerings of mainly off-price brand name clothing and housewares, Marshalls proves to be in no competition with Winners. In a recent article from The Toronto Star, Frances Gunn, an assistant professor at The Ryerson University’s Ted Rogers School of Management stated that Marshalls "is likely to complement rather than compete with Winners." This is true as Marshalls offers a broader range of goods than that of Winners, in essence helps yield product and brand differentiation which ultimately and hopefully helps distinguish the two companies.

Listed below are the locations that opened yesterday throughout the Greater Toronto Area:

1) Leaside Marshalls: on Eglinton at Brentcliff
2) Woodbridge Marshalls: RioCan Colossus Centre (SE Corner Weston & Hwy7 

3) Warden and Eglinton Marshalls: RioCan Warden Centre (South side of Eglinton off Lebovic)

Set to open on April the 28th, 2011:

4) Ajax Marshalls: RiocCan Centre Durham
5) Mississauga Marshalls: Heartland Town Centre

Marshalls Sample Lookbook.



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